Tommy Steele is Nashville’s next country star. He has performed with Brooks and Dunn, Leann Rimes, and Gretchen Wilson to name a few. Working with partner firm DPro Marketing, Tommy Steele hired George Piliouras & Associates because of the proven experience in branding, marketing and advertising country superstar, TOBY KEITH with Ford Trucks. After identifying Tommy Steele’s brand, we worked on creating a new visual identity which includes new photography, creative direction for his website, new CD cover, that is being coordinated with the launch of Tommy’s new CD. We also wrote articles for COUNTRY MUSIC magazine promoting Tommy’s new success in the world of country music.
Results: Identifying Tommy’s brand, successfully creating new imaging, and promotional materials. This resulted in increased awareness, and is attracting new sponsorships.