Tommy Steele is Nashville’s next country star. He has performed with Brooks and Dunn, Leann Rimes, and Gretchen Wilson to name a few. Tommy Steele hired George Piliouras & Associates because of the proven experience in branding, marketing and advertising country superstar, TOBY KEITH with Ford Trucks. After identifying Tommy Steele’s brand, we worked on creating a new visual identity which includes new photography, creative direction for website, new CD cover, that was coordinated with the launch of Tommy’s new CD being released. We also wrote articles for COUNTRY MUSIC magazine promoting Tommy’s new success in the world of country music.

Results: Identifying Tommy’s brand, successfully creating new imaging, promotional materials, and behind the scenes productions. This resulted in increased awareness, and is attracting new sponsorships.