George played a key leadership role in bringing Country Music Superstar Toby Keith to Ford Trucks. Toby’s honest, bigger than life personality, plus being an actual Ford Truck owner made the brand partnership the credibility he was looking for. George took a hands- on approach working with Toby Keith and Ford Trucks to create a powerful Brand Alliance and a friendship was built. He created and launched numerous multi-media campaigns for Ford Trucks nationwide featuring Toby Keith that aligned with his nationwide tour across the USA.
Results: These campaigns were instrumental in keeping Ford Trucks #1 in sales in the United States and played a key role in Toby Keith’s rise to the top of the charts. The campaigns were featured in national news media and resulted in increased awareness and sales for Toby Keith and Ford Trucks.