Created a multitude of National TV campaigns for Ford that also were coordinated regionally and locally. These highlighted campaigns spotlight Ford’s 100 Year Anniversary, Family Plan special promotion and Derek Jeter (NY Yankees captain) and Spike Lee (famous Director) for a special Tri-State Ford dealer Mustang promotion.

Results: Ford exceeded sales projections and cleared out inventory as a direct result of the campaigns. Mustang campaign created amazing awareness for Ford Mustang and Ford dealers.