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Ford/Toby Keith
George took a hands – on approach working with Toby Keith and Ford Trucks to create a powerful Brand Alliance. He created and launched numerous multi-media campaigns for Ford Trucks nationwide featuring Country Music’s Superstar, Toby Keith that aligned with his tour across the USA.
Results: These campaigns were instrumental in keeping Ford Trucks #1 in sales in the United States and played a key role in Toby Keith’s rise to the top of the charts. The campaigns were featured in national news media and resulted in increased awareness and sales for Toby Keith and Ford Trucks.
