George took a hands – on approach working with Toby Keith and Ford Trucks to create a powerful Brand Alliance. They were brought to life in these print campaigns as part of numerous multi-media campaigns for Ford Trucks nationwide featuring Country Music’s Superstar, Toby Keith. These truck campaigns were coordinated with his tour “The Big Throwdown” across the USA. They campaigns also aligned with Ford’s theme “Bold Moves” with the headline, “Bold Stands Proud.”
Results: These campaigns were instrumental in keeping Ford Trucks #1 in sales in the United States and played a key role in Toby Keith’s rise to the top of the charts. The campaigns were featured in national news media and resulted in increased awareness and sales for Toby Keith and Ford Trucks.