Ford and American Idol
Created and executed a multi-media campaign for Ford which launched their new communication platform and brand alliance with American Idol. It featured American Idol’s Kelly Clarkson, and was coordinated with the release of her new song, “Go.” Next in line were to create and launched a multi-media national advertising blitz for Ford featuring American Idol’s newest winner, Taylor Hicks. This launch was coordinated in secret from the media within days of his winning the contest.
Kelly Clarkson/Ford Results: This promotion exceeded Ford’s sales expectations and contributed in keeping Kelly’s song #1 in the charts.
Taylor Hicks/Ford Results: Ford sales increases of 130% nationwide.