Created and launched numerous print campaigns nationwide for Ford, this one featuring their new line up of cars, trucks and SUV’s. It also embraced Ford’s new theme “Build For The Road Ahead” and campaign headline, “Welcome to the Next Generation of Ford.” “Perfect Match” was a highly successful campaign that gained national attention with an attention- getting offer. These National campaigns ran in all major newspapers in the US and also coordinated with posters that were placed in all Ford dealerships in the US to highlight the new launch and retail incentives.

Results: Ford increased awareness with sales increases nationwide.