Tanner Friedman teamed with George Piliouras and Associates to create a totally new branded TV campaign for Charity Motors with 5 launch commercials. We created a new campaign theme, “I just didn’t know!” to highlight Charity Motors’ exclusive claims in a competitive, non-profit market. We also created pan engaging, informative on line video to generate awareness for their exclusive claims for their vehicle donation program. These campaigns were marketed in broadcast media, video blasts as well as connected to their new website that we partnered and created with DPro Marketing.
Results: Increased awareness which led to partnering with other non-profits which resulted in increased donations.