BidDogz is an innovative penny auction website developed and built by partner firm, DPro. BidDogz combines online shopping along with real live auctions to provide the consumer with popular merchandise for up to 95% off the retail price. George Piliouras & Associates worked with partner firm DPro Marketing to create and produce a series of TV and online commercials to promote the new website. The goal was to create awareness and excitiment about BidDogz and to promote their main area of differentiation – Real People bid on Real Products unlike their competitors who use automated systems.
Results: BidDogz launch was a huge success and the TV/video campaign helped with 30,000 users going to the website in the first month of launch.