The Ann Arbor Hands On Museum was looking to identify their brand, separate themselves from their competition, with the goal of implementing a refreshed marketing and advertising plan. They hired George Piliouras & Associates to initiate the process of brand development. We initiated three Branding Sessions with their management team, Board of Directors, and full staff. We conducted a detailed Branding Session, then compliled the findings to write a Brand Strategy and platform for all future marketing and communications.

Results: Identifying the core Brand of the Ann Arbor Hands On Museum gave them the necessary branding tools to initiate a new strategy for the museum. This will play a huge role in seeking new funding for the museum to follow through on a new marketing plan which will make them more competitive in the market.