Made in America.


We’ve become desensitized to tragedy as a result of the constant barrage of current events, have become a society who for the most part, is fazed by nothing. On September 11, 2001, all of that changed. In an instant. A day in time when the earth stood still. We all remember where we were that day. We all scrambled to turn on TV’s. We all remember the shock, the numbness of watching planes hitting the World Trade Center, our World Trade Center, and watching them collapse. Over and over, and over. It was called “Ground Zero” and America had hit rock bottom.

We knew this was different. We knew we would remember this one. This was big. This one event so horribly cut through our mental clutter, and we all knew it. The U.S had been attacked on our turf. Those bastards. The numbness, the shock, the outrage, the confusion, the search for answers, the thirst for revenge. Our landscape had changed forever. Where mighty pillars once stood towering upward, were huge gaping holes in the sky. As if the Grand Canyon went away. This made us stop, this made us pray.That day, family bickering in the U.S. was put on hold. No special effects movie, this was real, no rewind or delete at the push of a button.

Things that seemed hugely important became totally insignificant in a flash. A country who only the day before, was so preoccupied in the fast lane, had suddenly come to a screeching halt. We stopped flying, I still have my cancelled ticket to Portland for September 12. Wall Street stopped, we held onto our money, just in case. We stayed home, only bought the essentials, we were afraid. When you looked up, there were no jets and no network of crisscrossed smoke trails.  Just sky, clouds and silence.

We were all in the uncomfortable position of becoming potential casualties in a war in which we have little role to play. As rescue workers dug through mountains of twisted steel, concrete and glass, we gave blood. We sent supplies and grasped at the overwhelming task of thinking what we could do to help. Terrorism is not about bombs. It’s purpose is to invoke fear, disrupt our psyche, to create the thought of terror, always. The attack didn’t break the American spirit as intended. It did just the opposite, it rekindled it. As our nation went to war, we stood up and dusted ourselves off. We went back to basics. We became spiritual again.

Family was our primary focus. We talked to neighbors, we went to churches, synagogues, places of worship and waved to strangers, just because. We were no longer white, black, Christian, Jewish, Asian, Hispanic or Muslim. We weren’t rich or poor, Democrats, or Republicans. We were Americans. In a country with fallen heroes, we had new appreciation for firefighters, police, emergency workers and our neighbors.

Remember the Grinch who stole Christmas? One of my favorites. The Grinch took every present from the Who’s in Whoville, everything they owned, to the last crumb of bread, to break their Christmas spirit. How did the Who’s react? They gathered in a circle, held hands and sang, “just the same.” And the Grinchs’ response? “They did it without ribbons. They did it without tags. They did it without packages, boxes or bags!” So here we are, twelve years later with an anniversary to commemorate the fallen.

I’ll leave you with this. The heart’s memory eliminates the bad and magnifies the good, and thanks to this, we manage to endure the burdens of the past. In our driving quest for political favorites, career success, beating our competition, and rising to the top, let’s make sure that we don’t plow ahead with such fierce determination, that we don’t stop to smell the roses, to tell our families that we love them, to appreciate that we live in a great country in spite of our differences, with heroes alive and dead and just for the heck of it, wave to a stranger, just because.


Here’s an interesting FACT: In a recent survey, almost no business owners understood the difference between Features and Benefits in advertising.This is one of the main reasons most small-business owners marketing efforts don’t work. So, what’s the result of not knowing? Small-business owners only communicate the features of their product or service and NEGLECT TO MENTION THE BENEFITS. That’s not good because features don’t sell, benefits SELL!

FEATURES are factual statements about a product or service being promoted. When you promote only the features, you’re making your customer do all of the work to figure out what’s in it for them?

However, a BENEFIT answers the question “What’s in it for me?” The best way to truly understand the true benefit of your product or service is to FOCUS ON THE RESULTS OF THE BENEFIT. It’s critically important to apply this thinking to your business.

You have to know your customer to effectively communicate to them. For demographics, I recommend gathering as much data as possible: age, sex, household income, family size, media preferences. Equally important are your customer’s psychographics: Their value system, hot buttons, behavior style, fears and passions.

Next, list the features of your product or service and ask yourself – Why does this feature matter to my customer? When you dicover that, you’ll start thinking about how to communicate with that in mind. And finally, what problem or concern can this feature address for my customer? When you can address a problem or conern and offer a solution, you’ll get your customer’s attention.

We have to think in terms of results. When you think of the RESULTS of the BENEFIT, the situation becomes much clearer to your customer. When you use the RESULTSapproach to discovering your business’ benefits, the marketing messages you use to reach your customers will be RIGHT ON TARGET. This will motivate your customer to take action which is exactly what you are motivating them to do.

For more information on how your message can impact your customers, contact George Piliouras at george@gpiliourasandassoc.com or call him at 313- 595-1897. Plus visit www.gpiliourasandassoc.com to see how George Piliouras & Associates can help market and advertise your business to greater success. 


In my career, I discovered that one of the key ingredients to being extremely influential in business was my ability to speak with authority, conviction and to make a passionate connection with my clients. I developed a presentation style filled with excitement, passion and enthusiasm which kept me in top demand with clients.

Did you know that more people fear speaking in public more than death? It doesn’t have to be that way. We live in a world where we communicate by texting, Facebook, tweets, blogs, e-mail, and on our cell phones, where we are empowered in all things technological. One thing hasn’t changed. The ability to communicate effectively, speak with authority and present powerfully in meetings is still in high demand in all businesses.

Powerful speaking and presentation skills have proven benefits in the competitive world of business. Professionals of all ages, who master great communication skills get remembered , desired, plus get ahead in business. That’s a fact.

To be successful in presenting, it’s important to learn the critical steps to overcome fear, build confidence, and develop proven skills in powerful communications. Key ingredients to successfully speaking in public are overcoming obstacles, being fully prepared, and discovering your unique personality. You can transform your ability to speak with enthusiasm, clarity, and passion, while engaging your audience.

Words are powerful, stories impact an audience, and using personal stories can be used to wow your audience. From my experience, here are some important areas to consider when speaking in public with confidence.

  • Overcome fear in presenting to an audience
  • Present ideas with conviction.
  • Understand and respect your audience
  • Speak with dynamics that will engage your audience
  • Learn how to use personal “stories” and weave them into your presentation
  • Learn the importance of body language, relaxing, and eye contact
  • Bring your presentations to life
  • Make your topics colorful, exciting and interesting
  • Understand your room dynamics
  • Have a winning, positive attitude when you speak
  • Communicate for success and be in total control
  • Practice, practice, practice

“George is one of the most dynamic presenters I have ever witnessed in my 30 years in this business. I have watched George sell ideas to thousands of Ford Dealers and he’s always been successful. This particular group are some of the best sales people in the world and for him to wow them the way he has is remarkable.”                       – Bob McClowry, Executive Vice President, Teamdetroit.

If your company needs to motivate your teams to learn how to present to clients with great success, I offer group and/or one-on-one coaching. Check out our press release and call to start your teams on the road to speaking success. It won’t kill them, promise.