George has a keen creative mind, understands the business issues facing clients, gets to the root of a challenge quickly, provides multiple solutions toward a goal of selling more product, and is a captivating presenter. The man knows how to sell.
Roman Lesnau , Senior Vice President, Executive Managing Director , Ogilvy & Mather
George is a talented creative person that has excellent creative and business skills. He is capable of leading large creative organizations or working independently. He has provided creative leadership to large companies as well as small business owners and retailers. He is a genuine good person and someone you would enjoy working with.
Timothy Copacia , Executive V.P., Director of Customer Insights & En , Campbell-Ewald
Creative Leadership:
George Piliouras & Associates is led by George Piliouras. Prior to
taking an entrepreneurial turn, George served as Senior Vice President, Executive Creative Director at J. Walter Thompson Advertising. His award-winning work has been proudly recognized by Mobius, Telly, Caddy, International TV Advertising, and the Radio Advertising Bureau.
As Executive Creative Director, George directly oversaw all regional communications efforts and brand alliances for Ford. That included Country Music superstar brands like Toby Keith and Alan Jackson.
He also led the creative, implemented and supervised cross-brand communications efforts with American Idol with Ford Motor Company and Ford’s 53 Ford Dealer Advertising Associations.
He was the creative lead on winning the Dollar General business, an 8,200 national store network, and successfully launched their new brand awareness campaign within weeks of earning their business.
Team Success:
George is a proven leader in building and implementing multi-disciplinary, cross-functional teams. He successfully designed and
built a creative network of over 85 personnel, in 10 cities nationwide, including a multi-cultural team. The purpose was to handle the
communications efforts for major National clients and retailers. This team was designed to promote all marketing and advertising on a regional basis nationwide, while allowing it to support the national brands for consistency and continuity.
George played an instrumental role in increasing sales revenue at
J. Walter Thompson from 220 million to 750 million dollars. This was directly related to building a powerful, efficient, creative network and creating work for clients that drove their business upward. This growth was responsible for making his department the most profitable in the entire Global operation of 11.5 billion dollars. He earned a BFA from Parsons School of Design, The New School in NYC, and graduated with Honors.
If it sounds impressive, that’s because it is.
George Piliouras & Associates is led by George Piliouras. Prior to
taking an entrepreneurial turn, George served as Senior Vice President, Executive Creative Director at J. Walter Thompson Advertising. His award-winning work has been proudly recognized by Mobius, Telly, Caddy, International TV Advertising, and the Radio Advertising Bureau.
As Executive Creative Director, George directly oversaw all regional communications efforts and brand alliances for Ford. That included Country Music superstar brands like Toby Keith and Alan Jackson.
He also led the creative, implemented and supervised cross-brand communications efforts with American Idol with Ford Motor Company and Ford’s 53 Ford Dealer Advertising Associations.
He was the creative lead on winning the Dollar General business, an 8,200 national store network, and successfully launched their new brand awareness campaign within weeks of earning their business.
Team Success:
George is a proven leader in building and implementing multi-disciplinary, cross-functional teams. He successfully designed and
built a creative network of over 85 personnel, in 10 cities nationwide, including a multi-cultural team. The purpose was to handle the
communications efforts for major National clients and retailers. This team was designed to promote all marketing and advertising on a regional basis nationwide, while allowing it to support the national brands for consistency and continuity.
George played an instrumental role in increasing sales revenue at
J. Walter Thompson from 220 million to 750 million dollars. This was directly related to building a powerful, efficient, creative network and creating work for clients that drove their business upward. This growth was responsible for making his department the most profitable in the entire Global operation of 11.5 billion dollars. He earned a BFA from Parsons School of Design, The New School in NYC, and graduated with Honors.
If it sounds impressive, that’s because it is.